Crafting The Places
People Call Home.
William Raveis New Development Services
What Kept Them Up at Night:
Marketing a home that hasn’t been built yet requires more than a standard listing. Developers and sales teams needed strong branding, compelling materials, and a clear vision to engage buyers early in the process. At the same time, they relied on expert guidance to shape pricing, coordinate with builders, and make informed decisions about home features and market strategy. William Raveis New Development Services had to support both ends, offering big-picture strategy and polished creative that could evolve alongside each phase of the project.
Who They Are:
William Raveis New Development Services is the new construction division of William Raveis Real Estate. In addition to full-service marketing, the team works closely with developers and sales agents to guide pricing strategy, recommend design features, and support decision-making at every stage of development. Whether working on a boutique townhome project or a large-scale residential community, NDS brings deep market knowledge and proven experience to every partnership.
My Role in all of This:
As a Graphic Artist supporting New Development Services, I create marketing materials that help bring new communities to life. My work includes brand identity systems, custom logos, print collateral, social media graphics, and email campaigns tailored to each development. I also design and build websites that reflect the unique character of each project, and I produce floor plans and site maps that help potential buyers visualize the layout and lifestyle of a new home. Everything I create is designed to support the project’s success and deliver a cohesive, professional experience from the first impression onward.